SideChic
Tamil Nadu, India
Top reels from the campaign play right here, no need to open Instagram.










Frames from the campaign's actual reels.
For artist Bjorn - Sivan Kannan (@sivankannan_irs) and the film Jailer 2, 22 Tamil creator and cinema pages posted 21 reels and 1 photo post, reaching about 334K combined followers.
22 posts in the campaign - 21 reels and 1 photo post. 4 reels were removed by their pages and are not shown. View and like counts are public on 9 of the 15 live reels; most pages hide theirs. Estimate: measured reels range from 2.2K to 646K views each (median 33K); applying that median to the 9 live posts with hidden counts adds roughly 300K more, so about 1.3M+ total views.